A leading foundation repair company that had been in business for three generations was failing to attract and convert enough leads through its marketing efforts.
With more than 300 employees and online marketing expected to support 40% of revenue, the company was only sourcing 25 leads per day. This simply wasn’t sufficient to support an enterprise of this size and provided a very low return on investment.
While guiding the client through a financial restructuring, Larx was engaged to review, revamp and advance the company’s marketing efforts.
After interviewing the current marketing agency and analyzing the cost-per-lead and customer acquisition costs, Larx discovered that funds were not being used effectively. Larx led the search for a new digital marketing agency that would deliver better results at a lower cost, and through the engagement, provided project management support to onboard and oversee the new agency. As part of this effort Larx facilitated strategy conversations and educated employees on what to look for and how to harness the reported data to drive better results.
Larx also implemented a customer relationship management (CRM) platform and trained staff on the process of tracking new leads, managing follow-ups and creating campaigns to access new markets.
Within four months, Larx Advisors transformed the organization’s marketing program by nearly doubling lead generation, increasing application completion rates, growing the average sale amount and reducing marketing spend.
The introduction of new software automated customer communications, streamlined administrative work and enabled better tracking of project revenues and expenses. And the training of staff resulted in more effective and efficient marketing campaigns.
Learn how Larx performed a complete general ledger implementation and integration of new accounting systems in eight weeks for this client.
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